The Blog
Loud thoughts.
Real talk.
Tips, strategy, and honest takes on what's actually working in social media right now.
Instagram·3 min read
Why Saves and Shares Beat Likes Every Time (And How to Get More of Them)
Likes feel good. But they don't grow your account. Here's what the algorithm actually cares about, and how to create content that earns it.
May 2026Read
Strategy·3 min read
How to Use AI in Your Business (Without Losing What Makes You, You.)
AI is everywhere right now and everyone's telling you to use it. Write your captions with AI. Generate your images with AI. Here's our take: that's the wrong way to use it.
May 2026Read
Instagram·3 min read
Instagram Hashtags Are Dead. Here's What Actually Works in 2026.
For years, hashtags were the go-to growth hack on Instagram. Stack 30 of them. Mix big ones with small ones. Hope for the best. Those days are over.
May 2026Read