Case Study
Five Eleven
Distilling
The Aged Series Launch
Five Eleven's first Aged Series launch was a pivotal moment. A deliberate step to reach a new customer demographic beyond their existing base. We built the strategy, created the content, ran the paid media, and captured the story of the night.
Launch Week Results
14 days. One campaign.
17.8K
Views
↑ 245%
8.8K
Reach
↑ 538%
599
Content interactions
↑ 236%
219
Link clicks
↑ 100%
The Campaign
A launch built to cut through.
The Aged Series was Five Eleven's boldest release yet, and it needed a campaign to match. We built a paid ad strategy targeting a premium spirits audience that hadn't engaged with Five Eleven before, pairing it with content designed to feel premium but approachable.
The result was a reach increase of 538% during launch week alone.
Behind the Brand
Straight from the source.
We sat down with Wayne, Head Distiller at Five Eleven, to capture the story behind the Aged Series. The process, the passion, and what made this release different.
The Content
Built for the feed.
Another Day in the Office
Reel
Straight from the Barrel
Reel
The Night
We were there for all of it.
